A Proposal for Marketing Cape Town to Increase Conference and Exhibition Business from International Organizations
Number of pages:
10
ABSTRACT:
This 10 page paper is a marketing plan to attract more commercial visitors to Cape Town for conferences, exhibition and promotional activities. The plan looks at the location, the target market and suggests a suitable strategic approach. The bibliography cites 9 sources.
FILE NAME:
File: TS14_TEcapetown.doc
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